Branding

Branding is used in magazines with specific things such as font, colour, logo, etc. It is used so that the audience of this magazine recognise this and relate this to this specific magzine. Branding in magazines is usually done with the style of the title which is then carried through the magazines.

Below is Vibe's front cover and contents page as an example of house style. The style of the title on the front cover and the title on the contents page are the same. They are both white, in capital letters and also the same font. This way you can match the contents page with the front cover if they was seperate.

For my music magazine I will be using my title to brand my magazine, I am going to have the word loud in capital letters in pink and a pink box around the L of loud. By having a box round the L therefore I can have the L with the box on each page of my magzine instead of the whole title. So the L with the box round with be in a way a logo for my music magazine and this will be something that will represent my magazine.